YouTube SEO Guide
This post is an experiment. As some of you know I’m currently working on a pretty massive book about making shows for YouTube. The book is a combination of my personal experience along with technical how-to information. This post is an in-progress excerpt of one of the really important technical chapters – YouTube SEO. I’d [...]
Thoughts on Directing For Web Series
I spend a lot of time (probably way too much) thinking about the difference between directing for film/television and directing for a web series. My background and education is in motion picture and narrative directing. In my previous work, I worked hard to create for the audience something that worked like a “vivid and continuous [...]
Travel Video Gear: Putting Together a Run-and-Gun Travel Video Kit
Since starting up Hilah Cooking, we’ve been very careful about keeping our production costs low. I am a firm believer in low-overhead and zero debt, so we try to keep our gear as minimal as possible. We started out with a camcorder we had laying around and our only real upgrade was gear we won [...]
Quitting Time
Yesterday afternoon I shut down my iMac, flipped the switch on a fluorescent light and – for the last time – walked out of the cubicle where I had spent most of my working hours for the last 3 and half years.
Making a Travel Show is Harder Than It Looks
If you follow me on Twitter or Facebook, you’ll know I’ve been traveling even more than normal and going to some pretty strange places. I’m happy to announce that the reason for all the travel is that we’re making a travel show. Or… kind of a travel show. It’s definitely a show with a lot [...]
YouTube for Small Business: Trophy Boutique Case Study
I’ve become increasingly interested in how to use YouTube for small business marketing so I decided to conduct an experiment. This is a case study about a no-budget internet video marketing campaign I produced for Trophy Boutique – a personal styling service in Austin Texas.
New YouTube Channel Layout is Here!
YouTube has started unveiling its new channel layout via select partner channels. The new design will roll out to everybody later this year. As you can imagine, as with any time YouTube changes anything, people are PISSED OFF. I’m not one of them. I think the new design is great. It fits in with the [...]
200 Episodes!
Yesterday, we released the 200th episode of Hilah Cooking (technically the 201st, but we screwed something up on our calendar). This is a pretty big deal for us because it also coincides with the three year anniversary of the show. When we hit these kinds of milestones I can’t help but do a little bit [...]
