Since launching Hilah Cooking a little over 6 months ago, we’ve built up what I consider to be a pretty impressive audience. The numbers aren’t astronomical, but we definitely have a group of avid viewers who are very engaged in the show. They really do make the recipes at home and send the videos to their friends. The numbers are growing at a slow but steady pace. For our first few episodes we were happy if we just hit 100 views, but now 3,500 is our baseline for a successful episode and we are always inching that benchmark forward.
As our Facebook following and YouTube subscriber counts have started to grow, I’ve had a lot of people ask me about how to build an audience for their web series. Keep in mind, I’ve only been doing this for 6 months and definitely don’t consider myself an expert. In this post, I’ll be talking about web series and not one-off videos. Everybody still holds on to the dream of producing a video that’s so great that it quickly goes “viral,” but that’s outside the scope of what we’re talking about here.
