When we first started up Hilah Cooking, I really hated YouTube and the last thing on my mind was how to increase YouTube views.
There were many reasons for my hatred. The quality was terrible. The commenters were idiots. The interface was ugly. And particularly insulting to me: we didn’t get very many views.Â For all of these reasons, I spent very little time optimizing our YouTube videos and at the end of the first season we decided to ignore it altogether and just use it as one of our many upload destinations.
But during our summer break between season 1 and 2, I started to look at YouTube a little differently. Slowly but surely our videos had started to gain some traction and the comments were actually improving. Instead of just dropping by and writing “NICE TITZ” we started to get some very helpful feedback and questions from people genuinely interested in how to make the recipes in the videos. Even better, we started getting a lot of traffic from YouTube to our main site. Starting with Season 2, we decided to rethink our YouTube approach, ignore my initial prejudices and invest some time into it.