The #1 question I get from readers of this blog is usually “What camera do you use?” This is quickly followed up by a question about how to make money with a web series or if it’s even possible. The quick answers are: “a Canon 60D” and “Yes it’s possible, but it’s complicated.”
All “make money online” questions are tricky to answer because there are no clear-cut answers that work for every project. If somebody tells you they have a magic bullet, they are lying. Unless you are already backed by a company with lots of money, the topic of monetizing internet video content is something we’ll all be exploring for some time. I’ll tell you upfront that all the projects I’m currently working on are completely boot-strapped and self-financed. There are no investors and we have zero outside financial backing.
I have a long-term strategy for these projects so I’m not looking for any get-rich-quick or shady solutions. Instead, I want to figure out as many possible income streams (even if some of them are tiny) and make sure all of them build brand equity.
There’s a Swedish proverb that says something along the lines of “Many Small Streams will form a large river.” I like this a lot and it has guided the big picture direction of what I’m doing with these brands.
With at that in mind, here are 5 ways you can definitely make money with a web series. These are things that definitely work and that are a core part of what Iâ€™m doing now. None of these are all that sexy or exciting and all of them require actual work.