This is a chart showing the growth of the Hilah Cooking YouTube channel growth since we started. The Blue line is the average of our daily video views. I’ve left off the specific numbers because the big picture is what I want to show here.
- It took us a LONG time (and a lot of videos) before anything significant started to happen. Almost 2 years. But things were growing and we were building a solid foundation. If we had gotten discouraged and quit after the first year, we would have missed out on a lot of really exciting things.
- Spikes from viral videos are exciting but can be misleading. The important thing is continued growth. The first really big blue spike was for our Chick-Fil-Gay video. I could NOT believe our numbers when that was happening. But now a few months later, our regular months with no big “hits” are about to equal what happened back then.
- It wasn’t until December 2012 that we started to implement the strategies I wrote about in How to increase YouTube views. It seemed like a huge pain in the ass to go through and optimize all our videos, but based on this chart it seems to have paid off.
The Takeaway: If you love what you’re doing, don’t give up.