I’ve been getting lots of questions lately about how to connect Google+ to a YouTube channel. Google has been changing things up so rapidly that to be honest I’ve just now figured out a system that I like.
This post will show you how to do it step-by-step and there are two reasons I really recommend you take the time.
1. If you’re not taking advantage of Google+ you’re missing out and you’re falling behind. If you’ve been dragging your heels it’s time to give it another look. Get rid of your preconceptions and stop thinking of it as a Facebook competitor. Think of it as a connective layer that ties the various Google services together. There is a social component to it, but it’s not for talking to your high school friends. It’s for communicating with people you don’t know yet. It’s also the most effective tool at the moment for getting your content ranked quickly in Google search.
2. By connecting your YouTube channel to a Google+ page, you can have multiple managers for the channel. In addition to the channels I’m personally working on, I can now have a client give me access to their channel without giving me their log-in information. This is huge. It also allows me to access everything I need from one account. The levels of control are still very basic right now so you still need to trust the people you assign as Managers, but it’s way better than giving your login and password out to someone every time you need a little help.
3. You now have a lot more options for naming your Channel. On the Yoga With Adriene channel we were stuck for a long time with an awkward channel name because we had set up a main Google profile which requires a real first and last name. Now that we’ve associated it with the Yoga With Adriene page, it appears exactly how we want it to and we have started really climbing the search engine results since doing it.
In this tutorial, I’m using an example called SuperCinematico! It’s an idea for a goofy channel I’ve had for awhile. I’m not sure I will get around to actually producing content for it, but I’m using it as one of the example channels in my upcoming YouTube book. Here we go…
1. Set Up a Google Account
If you’ve already got a Google account or YouTube Channel you can skip to step #3. This is your base account and will give you access to all the Google services: Gmail, YouTube, Google+ etc. So pick a name that will work good as an email address. For now, set it up using your “real” name or at least a name that sounds like a real person. Google+ wants “real” person names not brand names for the profile pages.
2. Go to YouTube and Pick a Channel Name.
You only get one shot at setting this part up, but it’s very important. Whatever you set up here is going to be your permanent YouTube URL. Go to your YouTube settings and pick a name that is easy to remember and easy to type in. In an ideal scenario, I would be able to get supercinematico but it’s already taken. At this stage you can’t choose names with spaces or punctuation. We’ll get to that a little bit later.
Luckily supercinematicotv is available. If you were able to register a Gmail account you should be able to get it for your YouTube channel. This is easy enough so I’ going to go with this.
One this refreshes, go check out your channel. You’ll see that the new username is in all the important places. But we’re not done yet.
3. Setup a Google+ Page
Ultimately we want the YouTube Channel connected to a Google+ Page. So bounce back over to Google+ and choose Pages from the main drop down menu.
Click “Create a page.”
Select a category for your page. This doesn’t seem to be hugely important yet so don’t waste a lot of time deciding. Just pick something that seems to fit with your channel. I’m going for Entertainment.
Choose a name for your page. Unlike with Google+ profiles you aren’t limited to a first and last name. You can have a single word or multiple. This is one of the BIG advantages to setting up a G+ page. So get your brand in here. If you have a website, enter it in for external website. I don’t have the website set up yet, so I’m just going to link to the YouTube channel.
Connect your YouTube Channel to your Google+ Page
Now go back to your YouTube settings and click “Link channel with Google+”
Now that your channel is linked up, you’ve got a lot more options! You can use the name of your G+ Page, your username or you can choose a name. But now you’ve got options for spaces and punctuation. And now everything is legit as far as Google/YouTube is concerned.
Click Next and you’ll see that the channel has been updated with the name of the G+ page – or – the better name you chose in the previous step.
Set up Managers for the Page (and by default, your Channel)
Bounce back over to your Google+ page and click on the Managers tab. I like to have the ability to manage channels and pages through my primary account. It reduces the amount of time I have to log-in and log-out and also helps reduce errors. If you are working as part of a team, you can also add your other team members as managers. This will allow them to control pretty much everything, so make sure you really trust them. Click “Add managers.”
Add the email address of the person you want to set up as a manager. Once they accept, they will appear as one of the page managers. In this case, I added myself.
Now when I’m logged into my main Google account I can access all the sites I’m currently working on from the “Switch account” drop-down menu.