How To Integrate Google+ With Your YouTube Channel

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UPDATED: This post has generated a ton of feedback and I’ve tried to respond to all of it. There may be some minor differences between your control panels and what you see in the screen captures. So if you don’t see the setting you’re looking for in the exact location shown in this tutorial, keep looking. Since writing this post, I’ve connected all my channels to Google+ pages and it’s worked like a charm. If you’re still on the fence, rumor has it that there are more Pages features in the pipeline and some of these will directly impact your YouTube channel. I suggest working out the kinks now so you can take advantage of them as soon as possible.

I’ve been getting lots of questions lately about how to connect Google+ to a YouTube channel. Google has been changing things up so rapidly that to be honest I’ve just now figured out a system that I like.

This post will show you how to do it step-by-step and there are two reasons I really recommend you take the time.

1. If you’re not taking advantage of Google+ you’re missing out and you’re falling behind. If you’ve been dragging your heels it’s time to give it another look. Get rid of your preconceptions and stop thinking of it as a Facebook competitor. Think of it as a connective layer that ties the various Google services together. There is a social component to it, but it’s not for talking to your high school friends. It’s for communicating with people you don’t know yet. It’s also the most effective tool at the moment for getting your content ranked quickly in Google search.

2. By connecting your YouTube channel to a Google+ page, you can have multiple managers for the channel. In addition to the channels I’m personally working on, I can now have a client give me access to their channel without giving me their log-in information. This is huge. It also allows me to access everything I need from one account. The levels of control are still very basic right now so you still need to trust the people you assign as Managers, but it’s way better than giving your login and password out to someone every time you need a little help.

3. You now have a lot more options for naming your Channel. On the Yoga With Adriene channel we were stuck for a long time with an awkward channel name because we had set up a main Google profile which requires a real first and last name. Now that we’ve associated it with the Yoga With Adriene page, it appears exactly how we want it to and we have started really climbing the search engine results since doing it.

In this tutorial, I’m using an example called SuperCinematico! It’s an idea for a goofy channel I’ve had for awhile. I’m not sure I will get around to actually producing content for it, but I’m using it as one of the example channels in my upcoming YouTube book. Here we go…

1. Set Up a Google Account

If you’ve already got a Google account or YouTube Channel you can skip to step #3. This is your base account and will give you access to all the Google services: Gmail, YouTube, Google+ etc. So pick a name that will work good as an email address. For now, set it up using your “real” name or at least a name that sounds like a real person. Google+ wants “real” person names not brand names for the profile pages.

YouTube account setup

2. Go to YouTube and Pick a Channel Name.

You only get one shot at setting this part up, but it’s very important. Whatever you set up here is going to be your permanent YouTube URL. Go to your YouTube settings and pick a name that is easy to remember and easy to type in. In an ideal scenario, I would be able to get supercinematico but it’s already taken. At this stage you can’t choose names with spaces or punctuation. We’ll get to that a little bit later.

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Luckily supercinematicotv is available. If you were able to register a Gmail account you should be able to get it for your YouTube channel. This is easy enough so I’ going to go with this.

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One this refreshes, go check out your channel. You’ll see that the new username is in all the important places. But we’re not done yet.

 

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3. Setup a Google+ Page

Ultimately we want the YouTube Channel connected to a Google+ Page. So bounce back over to Google+ and choose Pages from the main drop down menu.

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Click “Create a page.”

 

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Select a category for your page. This doesn’t seem to be hugely important yet so don’t waste a lot of time deciding. Just pick something that seems to fit with your channel. I’m going for Entertainment.

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Choose a name for your page. Unlike with Google+ profiles you aren’t limited to a first and last name. You can have a single word or multiple. This is one of the BIG advantages to setting up a G+ page. So get your brand in here. If you have a website, enter it in for external website. I don’t have the website set up yet, so I’m just going to link to the YouTube channel.

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Connect your YouTube Channel to your Google+ Page

Now go back to your YouTube settings and click “Link channel with Google+”

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Now that your channel is linked up, you’ve got a lot more options! You can use the name of your G+ Page, your username or you can choose a name. But now you’ve got options for spaces and punctuation. And now everything is legit as far as Google/YouTube is concerned.

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Click Next and you’ll see that the channel has been updated with the name of the G+ page – or – the better name you chose in the previous step.

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Set up Managers for the Page (and by default, your Channel)

Bounce back over to your Google+ page and click on the Managers tab. I like to have the ability to manage channels and pages through my primary account. It reduces the amount of time I have to log-in and log-out and also helps reduce errors. If you are working as part of a team, you can also add your other team members as managers. This will allow them to control pretty much everything, so make sure you really trust them. Click “Add managers.”

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Add the email address of the person you want to set up as a manager. Once they accept, they will appear as one of the page managers. In this case, I added myself.

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Now when I’m logged into my main Google account I can access all the sites I’m currently working on from the “Switch account” drop-down menu.

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Comments

  1. Great tutorial on the YouTube/G+ setup! I have been exploring some of the newer features that Google has recently rolled out with YouTube for my professional role as well.

    A couple of things I didn’t see you mention here is that: (1) only the “owner” of the G+ page can add/subtract managers, so you don’t have to worry about other temporary managers adding people who can control your page and (2) uploading YouTube Channel art is something you will want to do pretty quickly as it helps tie your brand across mobile, PC and TV platforms. The only aggravating thing is the gloss that YouTube puts on it.

    Do you have a post with your thoughts about how to create a solid Channel Intro video?

    • Hey Garrett – Thanks for writing, glad the post was helpful! Both of your points are really good, especially getting the channel artwork up and running. I’m working on new Channel trailers for both Hilah Cooking and Yoga With Adriene. Both of them are pretty weak at the moment, but I will definitely post something when the new ones are ready.

  2. Tristan says:

    I’d use it for sure! But for me, G+ NEVER works properly! For example, when I first joined, my circles wouldn’t load. This happened for literally 6 months! That has since been fixed. My main problem today (and my reason for not using G+) is that I’d love to integrate one of my Youtube channels with my main G+ account – but it just won’t let me… If I try, Google will create a whole new G+ profile for me, which sucks! It won’t let me use my main account for some complicated reason. Nobody to ask…. Scroogle.

    • Hey Tristan – Thanks for the comment. Sorry to hear about your Google+ problems. Are you trying to connect your channel to a G+ profile rather than a page? If so, I would highly recommend trying to set up a Page and connecting it like that. I have never been happy with the results when I tried to integrate Profile+Channel, in fact that got me into some problems with the Yoga channel that I have just now been able to fix.

  3. What’s up Christopher. Great tutorial. Here’s the issue I’m having, maybe you can give me some solid advice.

    I have two separate google accounts.

    Account #1: My primary (personal) Gmail account and the account that I’ve been using to build my author rank. This account is connected to my website (Pause The Moment) for author rank purposes and I’ve been doing pretty well when it comes to getting social interation on Google+. This social interaction has been noticably helping my overall rankings in search so I’m thrilled about that. This account does not have an active YouTube

    Account #2: This account is my websites contact email account (ex. PauseTheMoment@gmail.com) all business inquiries for Pause The Moment and things like that come through to this account. This account is also home to my active and steadily growing YouTube channel for my website (youtube.com/pausethemoment). I do not utilize Google+ on this account, I simply use Account #1 for that.

    Ideally, I would love to take the YouTube account on Account #2 and transfer it over to Account #1 but I’m not sure that’s possible. The reason i want to move my YouTube account from Account #2 to Account #1 is because of the author rank alone. I believe that if my YouTube account was connected to my author rank account (Account #1) that I would be seeing ever greater results.

    I would love to hear your thoughts on this minor debacle I have on my hands. Thanks in advance!

    • Hey Ryan – Thanks for reading and for your comment!

      It sounds like you already have things set up pretty awesome.

      I could be wrong, but I don’t think your Author Rank will make that big of a difference to your YouTube rankings. Connecting YT channels to profiles has always been frustrating to me. It doesn’t work as well as connecting them to a page and I think Google prefers the Page-Channel connection. I’ve heard from a lot of people who have implemented this and have seen all kinds of surprising benefits – including clearing up problems with monetization.

      I think your set-up is really good and I wouldn’t lose any sleep over not having your channel under your primary account. If I were you I would use Account #1 to make a G+ page for Pause The Moment, then connect that page with your YouTube channel. Then +1 everything from the main account where your authorship rank is high. Also, if you post the videos on your website, your Authorship will be attributed to the blog post. I think you are set up to have the best of both worlds.

      Hope this helps!

      • Thanks a bunch for the reply Christopher. I just remembered to come back and check if you had replied to my comment. 😉

        Sounds like you’re right. Maybe I shouldn’t be worrying about it as much as I have been. I have a Google + Page for PTM on Account #1 but I never use it. I need to get on top of that ASAP.

        Thanks for the insight and keep up the good work!

  4. I did run into one other issue, on this post after the header “Connect your YouTube Channel to your Google+ Page” you advise to click “Link channel to Google+” and that box would appear. It actually was not doing that for me and was trying to link to the personal Google+ profile. To solve this issue, I had to go to http://www.youtube.com/account_advanced and that worked fine!

    • Garrett – Good point and thanks for bringing it up. After taking all the screenshots it was hard for me to replicate all the precise steps I took. This process is still a little too complicated in my opinion. But that’s probably why people ask about it so often!

  5. Honestly I am some what torn. My YouTube channel was from before G+, so I was able to adjust the channel name despite the url (although comments on other videos still used my url / account name “alejandroinaustin”). But as far as rankings, I was already sharing videos and blog posts on my personal G+ profile and seeing rankings go up with every +1. So would creating a G+ show page make a difference? People still already +1 my stuff with my personal account and although it’s not huge, I am already in 600+ circles versus none in a brand new show page. Plus with 5k subscribers, I wonder if they would pick up on the name change whenever I upload a video (since they’ve been accustomed to alejandroinaustin). So in my head, I need to sort out is how much would +1 on a Dead Explorer page posts improve my rankings vs +1 on a personal profile page posts. Any thoughts?

    • Hey Alejandro – Thanks for the comment. That’s a good question. This post was designed more for people who were just starting out. I think your setup is good and if you’re happy with the URL then I wouldn’t worry about it. I’m not sure you can change the actual URL at this point anyway. Since you’ve already invested in building your G+ profile, I would just keep going and change things up later if you run into problems.

  6. Thanks for this awesome info! Leo and I are definitely going to get on top this ASAP!

  7. This is a very helpful article! I’ve got my Google+ Business Page (created from my Personal Google+ Account) and it is ready to be connected with my separate Youtube Profile. However, according to Google, the option to ‘fuse’ a Google Business Page with a Youtube Account, creating the same name on both profiles, is currently unavailable. Is this the case for everyone else, or have I just missed out an important step somewhere?

  8. I connected to a Google+ page when the feature was first rolled out and I can say, I’d much rather have a YouTube username than a Google+ page identity. I have since switched back to my username on YouTube. While I think the feature is very cool and I think it’s a great idea, I would continue to create a username unless your desired username is unavailable which is a high possibility. My username, “AIiensStudios” is not too much different than my Google+ page name “Aliens Studios” so it doesn’t really bother me that I don’t have the two integrated. I think of my Google+ and YouTube pages as separate identities and they act individually. I don’t like the idea of not being able to use the two separately. I would switch to a Google+ page identity given that a.) I could keep my channel URL, b.) I could change my channel name to something different besides what the name of my Google+ page name was or c.) It became mandatory which I’m guessing someday soon it will.

    • Hey James. These are all great points. I’m definitely not saying this is for everybody. But I talk to a lot of people who can’t get the name they want for their YouTube channel. This is a great workaround for that. Thanks for reading and for your comment!

  9. Dan Geister says:

    Tried doing this, but I can not add managers for some reason. I made my YouTube channel last year and my google plus with the same name this week. When I add managers, those that I add appear faded and the people who I invited do not get the invites! Any reasoning to why this might be would be helpful!

    • Hey Dan – Thanks for writing. I’m not sure why they would be faded. I’ve since done this for all my channels and it’s working great. Saves me lots of time because I don’t have to log out and log in to different accounts. I know Google/Youtube change things up very frequently and also people seem to have different things going on with their accounts – I’m not sure why this is, but it has something to do with age of channel, number of subscribers etc. Sorry I can’t be of more help!

  10. Hey Christopher! Thanks for all the tips. I am having a problem connecting to my Google+ Page because my YouTube channel is already connected to my Google+ Profile. I can’t seem to figure out how to switch it over to the page, since it was already connected to the profile.

  11. I have a blog, on blogger, and a youtube channel and had both before they were acquired by google. I’d like to have one google , as they push it, link them to one google account, so I don’t have to sign in to each, each time being asked by google to link via google plus, but I don’t know how to do it, without losing one or both current websites with their content. I tried to do it once, got the google plus account, then could not get back into my current youtube channel. I was able to delete the google plus account then get back into my youtube channel. I’m lost over it, cannot comment now on my own youtube channel or reply to comments.

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